Taglines

Taglines are words put together, that are terse, full and memorable to the target audience. They are a description of a product, company, service or brand. Crafting a righttagline is very difficult. Taglines are crafted by professionals after research and great trials. Tagline generation is a complex process. A well planned and created tagline can remain the memory of the audience for years; some taglines have had a long life – actually outlived their products. Once a company formulates a suited tagline, the company includes the tagline in all its marketing materials to get the taglineinto the minds of targeted audience. The tagline would help the consumer think about the company when they see or hear the created tagline.

Taglines are used by a wide industry spectrum. For example films. Even though the film is good or bad, taglines can be used to promote them. An example is Star Trek they use the same tagline/slogan “Where no man has gone before, “in all their movies. A film tagline is most pasted on its poster board to promote it. The tagline may also be used in a cryptic way to build a taglinecampaign and then release the film after it builds interest. Taglines are thus, important promotional agents.

Taglines are also used in product industry and can help or destroy a brand as well. You might have memories of M&M candies “melt in your mouth, not in your hand” when you visit the candy store. A product tagline is usually included in television advertisements and in the print form as well. Taglinesmay also be present on the products packaging as well. The tagline campaign is designed to promote visibility.

A tagline also has it place in branding and it organizations to promote a host of products under an umbrella. For example the Tata group. Apple use thetagline “think different”, and Allstate lets its customers know that they’re “in good hands.” The taglines are designed to help promote a positive overall image of their company, and to make potential customers feel good.