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Thursday, February 24, 2011

Mumbai: A "Brand" new Destination


Mumbai, the city of dreams is India's largest city(by population) and is the financial and commercial capital of India as it generates 6.16% of the total GDP. It serves as an economic hub of India, contributing 10% of factory employment, 25% of industrial output, 33% of income tax collections, 60% of customs duty collections, 20% of central excise tax collections, 40% of India's foreign trade and 4,000 crore (US$868 million) in corporate taxes.

When it comes up to branding, Brand Mumbai has constantly endeavoured for a rise in the quality of life. Itnever ceases to surprise you. It has surprised the world with its cosmopolitan culture, humaneness and creativity. It is constantly innovating in every field, be it music, Bollywood, management or science. It has a conducive environment for new ventures to begin healthily and for old ventures to grow steadily.

Today Mumbai is considered the hot destination to invest in with a bunch of multinational brand making a huge investment in city. Experts say that by 2015, Mumbai would have 70% of world's top luxury brands with dedicated outlets in outskirts of the city.

With a rapid growth in its infrastructure, the city  of dreams may open a gateway to new opportunities.  

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