The public image management of high-profile persons, commercial businesses and corporations is known as public relations or PR for short. PR is very useful and has many functions.
PR can also be defined as “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.”
PR can also be defined as the practice of managing communication between an organization and the public. The function of PR/public relations is to give an organization or individual exposure to their audiences using topics of public interest and news items. PR involves activities such as speaking at conferences, working with the media, crisis communications and social media engagement, and employee communication.
The Modern era PR also involves Internet-mediated public relations. This type of PR encompasses social media and other channels for communication and many platforms for communication such as personal computer (PC’s), Laptop, mobile phone and other mobile devices and online games machines.
PR also builds a rapport with employees, customers, investors, voters, or the general public. PR campaigns of some sort are conducted by almost all organization that has a stake in how it is portrayed in the public domain.
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