How to organize an Event?

Companies who launch a certain product in the market wants their brands to be the best in order to get the much needed recognition and response, so,  it becomes necessary to organize an event to reach the target audience, apart from companies individual can also promote  them self, their product or anyone who need to be recognized in the market.

Planning is the first stage 

Different themes are planned and executed in different ways, for e.g.  a company planning to launch a candy it will target children in the age group of 3 to 12 at the first stage, second it will analyze the places where these age group of people will be found..such as public places- but it may not be possible to do an active event as doing  a promotion on public places may not be allowed. Initially  the company may distribute the candy for free at schools or can run a advertisement campaign on tv channel exclusively meant for kids.

Event through a professional Event management company:

Many companies today offer to organize an event for your company, but selecting them on basis of their work, strength, and experience & credential matters. If  you would like  to get an idea how it works just send across your requirement to different PR or Event Management companies and provide them with the details. You can ask them for their plan and a creative idea they can offer. After that  find the difference in the creative plan and quote from them. Relatively the most suitable plan shall work for your event.

Execution:

When everything is planned, then be prepared for the D-day. Keep all your proposed things ready..like your invitations,if any, your promotional items, etc.

• If you are organizing it by your self  then keep  note of the every single process, like the timings, the visitors, the promoters and the vendors bcoz these things play an important role. For smooth functioning of the event be aware of any circumsatances that may arrive like, the electricity, water,  fire extinguisher & life life support. Response from the event will eventually noticed from the second day.
• If you have appointed any agency then see to it if everything is done accordingly and executed properly.

My personal Ideas from

SM Rahil

PR - Public Relations

The public image management of high-profile persons, commercial businesses and corporations is known as public relations or PR for short. PR is very useful and has many functions.

PR can also be defined as “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.”

PR can also be defined as the practice of managing communication between an organization and the public. The function of PR/public relations is to give an organization or individual exposure to their audiences using topics of public interest and news items. PR involves activities such as speaking at conferences, working with the media, crisis communications and social media engagement, and employee communication.

The Modern era PR also involves Internet-mediated public relations. This type of PR encompasses social media and other channels for communication and many platforms for communication such as personal computer (PC’s), Laptop, mobile phone and other mobile devices and online games machines.

PR also builds a rapport with employees, customers, investors, voters, or the general public. PR campaigns of some sort are conducted by almost all organization that has a stake in how it is portrayed in the public domain.

Taglines

Taglines are words put together, that are terse, full and memorable to the target audience. They are a description of a product, company, service or brand. Crafting a righttagline is very difficult. Taglines are crafted by professionals after research and great trials. Tagline generation is a complex process. A well planned and created tagline can remain the memory of the audience for years; some taglines have had a long life – actually outlived their products. Once a company formulates a suited tagline, the company includes the tagline in all its marketing materials to get the taglineinto the minds of targeted audience. The tagline would help the consumer think about the company when they see or hear the created tagline.

Taglines are used by a wide industry spectrum. For example films. Even though the film is good or bad, taglines can be used to promote them. An example is Star Trek they use the same tagline/slogan “Where no man has gone before, “in all their movies. A film tagline is most pasted on its poster board to promote it. The tagline may also be used in a cryptic way to build a taglinecampaign and then release the film after it builds interest. Taglines are thus, important promotional agents.

Taglines are also used in product industry and can help or destroy a brand as well. You might have memories of M&M candies “melt in your mouth, not in your hand” when you visit the candy store. A product tagline is usually included in television advertisements and in the print form as well. Taglinesmay also be present on the products packaging as well. The tagline campaign is designed to promote visibility.

A tagline also has it place in branding and it organizations to promote a host of products under an umbrella. For example the Tata group. Apple use thetagline “think different”, and Allstate lets its customers know that they’re “in good hands.” The taglines are designed to help promote a positive overall image of their company, and to make potential customers feel good.

Seo Super Start Tips

As a freelancer it becomes very difficult to break into the new market as you may have great skills but, no portfolio to show your potential clientele. This is the case with almost all SEO freelancers. So what should you do to counter this work desert? This short article gives you guidance to help you break-out of the sand dunes.

A good start for new SEO freelancers is to give the URL of work you have previously done in your earlier organization. You can state you were part of a team and did this work. If your client talks via the internet then promote replies are warranted. Clients love fast work and responses. Be honest of what you have to offer. Do not offer the moon. You should never state that you guarantee the top spot on the SERPs. You should tell them what the scene is and that you will try the best to help them rank and be realistic of what you promise to your clients. If you do good work and it shows you will get more work from the client’s circle. You should remember, if you fail to deliver what you promise, the client can ask for a refund.

When starting with a client you should send a detailed proposal, with cost structure of what you have to offer. Be clear and well articulated. This will make a good impression on the client and help you get jobs. You should be very clear about the payment terms. It is best to get 50% up front on signing the contract and the rest after delivery.

In order to effectively impress clients, submit your reports on or before the set deadline and make clear and detailed reports on what you have done. A client will most likely be impressed if you can also give additional statistics like analytics, traffic rank increase, and other details. You can also develop more business by telling them what you can do in the future and what you have achieved in your detail report.

If you follow these steps as discussed here you will most certainly break-out of the shell and gain as a SEO freelancer.

Fabric Wall Art - CRAFT Video Podcast

Social role in SEO beyond Google

SEO has grown over the years. People spend time and energy to SEO. They do this to increase their pages ranking and traffic. More traffic leads to sales, sales lead to profits and more the profits the happier the stakeholders.SEO is big to help ranking on Google, Bing or on any search engine. It is all about driving traffic. One might have thought social media has a small non-existent role in SEO. You thought wrong! Lately you might have seen a spurt of articles in favour of social media. They are right! Social helps increase interest in content and drive up pages in ranking and thus leads to good traffic too.

Search has got weaker in recent years due to web spam penetrating the SERPs. Also the integration of non-quality articles has also made search weak. Search can be described analogous to a phone. It revolutionized communication. Social is adding to the traffic driving today.

Linking is like giving a vote. Recently linking can be paid for or the use of means such as spamming blogs and forums with links has resulting in driving traffic but these are black-hat tactics. Consider social media you can get genuine linking. The public will be the judge whether to link or leave your content on SM. SM can be sourced on Facebook or Digg. The quality articles/content will win and be recommended on the SM sites. In today’s days the search has become local. Links are made by local communities and are more relevant to a specific area. More and more people are using other ways to find websites, content, videos and more through other means than Google. SM is becoming more and more relevant to drive traffic.

Creating a Facebook account and twitter account will help you transmit content that your community will link to it will help you drive traffic. You can add to other SM sites as well to generate additional traffic. You will want your content to be interesting and not mechanically generated like a robot. It should be readable and cater to an audience; because they will decided to link to it or not. Hence this is an important quality of building traffic to a site. The content should be fresh as well.

If you follow a plan of this sort to SEO your website I am sure it will be a traffic generator and you will enjoy high ranking and a good response as well.

Green Marketing: Not a difference any more

You might have noticed reading the newspaper and magazines how companies areadvertising that they have gone green. There has been a swell of suchadvertisements by companies in numerous sectors and businesses. They claim to use less materials, are more environmentally friendly, use less energy in processes, use less plastic, recycle half their materials, use landfills to build on, etc. These are numerous marketing drives which claim that the company is green and environmentally friendly. But does this really matter or is it just like a new fashion in the market that lives and dies once it become unfashionable to say you are green?

All the green activities are good for the environment and global community. A strange thing is that I have noticed that companies do not differentiate that they are greener than others in their marketing drives.

I feel people are already overwhelmed with information and in the market there so many products with their descriptions that is driving the consumer sick and confused. Just go to any department store and you are puzzled which product to purchase among the numerous choices. Then there are the corporate messages of green. People are just buying whatever they feel is the right product. They are not listening to the green marketing campaign. They are just tuning out the messages and making purchase decisions.

A few years ago saying that you were green made a difference to the consumer who wanted to help save the planet and buy green products. But the amount of information that the marketing drive put out just made the cause look so trivial now. There are so many players now that claim to be green as a distinctive characteristic of their products.

Consumers are not too worried about the greenness of their products they are looking for good price good quality and making purchases in all segments of themarket. The fact that they have gone green is a good thing for the environment but it should be used less as a marketing hype as it has become too much of an overkill.

Qualities of Personal Branding

A firm needs to understand that each and everyone within the business can contribute to the success of theirbrands and better way that can help the staff of the company build apersonal brand in conjunction with the corporate brand. A personal brand offers certain benefits.

They are listed below:

It helps you to get to know yourself/company better

It increases your visibility and presence in the market

It increases your chances of compensation

It puts you in charge of your environment

It allows you to have continuity in the business

It helps you achieve your goals

It increase your sense of fulfillment

These are some benefits of personal branding that can be applied to increase the sales and services of a business.