There is a lot of analytic data generated. It is wise to use this data and interpret it in a way that helps you SEO. This article gives you an insight into how you can use analytic data to help you improve the SEOperformance of your sites.
Referring sites of value:
It is a wise idea to check the analyticsdata of your sites. The data you get shall allow you to take advantage of any opportunities. A good parameter to check is the referring sites compared to the past 2 days. It gives an output of all referring sites in the order of their visitation by referral in the past 2 days. Once you do this look at the percentage change. If it is 100% it means that a link was posted in the past 2 days by a referring site. This is valuable information you can use this article to your advantage by featuring it, as the article has generated interest. It might generate more traffic for you. If the percentage is a negative this could mean that the referral has gone down in traffic or the link posted no longer reaches the correct page. In this case you will have to do some damage control to bring back the traffic.
Optimization of international sites:
SEO knowledge of sites which are in regional languages is also vital if you are working on sites that are visited by persons who speak multiple languages. Here it would be important to get the data of who stayed on the site for longer (which type of audience) then the ones who just click and remained for a flash. To do this you set up your data point as language visitors by bounce rate. Keep your data set large to be more accurate. Choose languages which are of high visitation and presence. Then to SEO you might want to write content in this language you will get more visits at your site if you capitalize on this important analytic information. If there is low volume of visits then you should write less in that language.
Traffic results segregation:
A common question of all SEO professionals is to know which segment is giving you quality traffic (Search, Direct and referrals). You can look at the visitor depth in advanced segments (Search, Direct and Referral Traffic). This should show the percentage of visits in each of these three segments by number of pageviews. It will help you determine which is a valuable segment that has generated traffic. One can use this data to determine linking and for furtherSEO efforts.
These are few analytic skills that you can use to SEO your sites hopefully if you use them your site/s will rise in the SERPs.
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