Offline Marketing Ideas

There are several unusual offline marketing ideas that one can think about. Today there is much hype about the use of viral online marketing campaigns which are effective, but is it the only way? However, offline marketing should be done in tandem with the online version as a great number of people do not have access to the net. About 76% of the Earth’s population does not have internet. This leaves a huge audience untouched with the offline type of marketing medium. Offline marketing should be explored no matter what, on large or small budgets. Some thoughts of offline marketing in the locality are described in this article.

Use locality: One can advertise on boards, give pamphlets or put up signs in the local area after doing a bit of research to find local hot spots. You might want to advertise at coffee shops, pool halls, libraries, post offices etc.

Use local hawkers: You might want to pay the local hawker (vendor who serves tea, coffee or the newspaper and magazines) to distribute your brochure or pamphlet to hi/her customers. At tea time or in the morning or at lunch most people have time to read the advertisement you have given. It will get better results than at other times when the people are busy at work.

Give free items: You can give free items in areas of your town and spread your goodwill and pamphlets along with them. This would create interest in your product and may result in customer conversion.

Stamps and stickers: You can stamp and paste stickers in local books in the library. The reader will see your ad and may contact you if they are interested in the products you have to sell.

Unusual methods: You might want to think out of the box and place ads in bathrooms or even drop cards and pamphlets in bus and restaurant seats.

Conclusion: With your concerted effort offline marketing you should be able to generate business in your domain. However, one must note it will take time and patience and you must try different marketing-mix strategies to succeed.