Fresh Advertising Trends.

In Japan which has the oldest market in the world, a new introduced gadget a picture frame that shares photos of family and friends instantly has become a great hit among this population. The picture frame has a mobile technology where the instant the picture is taken it is transmitted and loaded onto the picture frame that is present in the household. It allows people separated by miles to come close to each other and stay in touch. This is good for grandparents who want to stay in touch with their families and young growing grandchildren.

The picture frame is paid for by the person using it. They have an option to allow advertising on it as well. If they choose advertising then the household will get advertisements from various vendors. The strategy is to directlytarget the household with advertising in home. This allows greaterpenetration in advertising. The Japanese are the leaders in watching television commercials they spend an average of 7 years (of 8 hours a day x 7 days a week per year) worth in a life time. The highest watched in the world. Advertising is big in Japan. If you look on the streets there all sorts of posters, signs and other forms of advertising are ever present. The use of the picture frame is a new medium and is working well.  The Japanese are the oldest market in the world. The market is worth around 120 billion dollars.

The picture frame was free, and tried and tested the new market. The frame adverting has achieved steady growth, something TV could not achieve. The frames are seen in Japanese households right next to the television set.

The advertising that is done is geo-positioned, to give local ads as much as possible in a particular region and based on the users profile. This makesadvertising very specific and the response to it will be better than wasting time on regular advertising. The person gets a custom set of advertising in their household.  This seems to be a new trend in marketing. Where companies are giving trails at home and testing the market up front and live.

Gecko another innovator has started a trend where it makes custom made vending machines in offices and at home where it gives the latest products. This too is a marketing upfront process and is very effective. The products get marketed and tested live. This type of upfront marketing without open ended surveys as we are often subjected to seems to be working. Another Pharmacy has also put samples in offices of head ache pills and disinfectants. They are using a live scenario to market, test and gain insights into the consumer’s behavior. This trend is also played out by other vendors which give out trials and samples in public. The competition is very stiff and the need for accurate data on the consumer is the need of the hour. These described ways seem to be working well in Japan. Do you not wonder if it would work in other countries besides Japan?!

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Creative & Inspiring Poster Designs 2010.

Poster design gives a fantastic canvas for creativity. Like web designs, posters offer great scope for creativity and innovative graphic design. Posters are often created for DJs, events, nightclubs and other interesting subjects that lend themselves well to creative design work. This article is aimed to provide you with some great examples of inspiring poster design and creative graphic design in general



























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Sell Emotionally.!

Good brands are those which connect to the user/consumer for some value in their lives as well as when there is some special emotional connect. This article deals with the emotional effect of the brand/s.

Why do people get emotionally charged when they experience a brand? Here are some reasons with examples:

They see importance of the brand in their lives. E.g. cooking oil with no cholesterol. Here the audience sees the health benefits.

They find the brand intensive and vibrant. E.g. a sports brand. Here the brand is catered to youth market.

They brand connects to people at multiple levels. E.g.  a national issue. Here an entire nation is involved

They find the brand is truly unique. E.g.  The Tata Nano. It caters to a price conscious audience.

They find the brand admirable. E.g. a great leader endorsing the brand. It appeals to a community

They find the brand is consistent and reliable it never leaves them down. E.g. no shock

circuits. It appeals to informed public/consumer.

They feel good when they use the brand. E.g. a pain relief cream.  It appeals to older audience.

To achieve emotional connection of the brand with the consumer one can use advertising techniques to quality front line customer contact. One can also use consumer membership organizations to sponsored consumer events.

Emotional connect will ultimately come from positive shared experiences with the brand over time. It is important to have a mix of ways to linkemotional appeal of the product or service in the niche market selected.

Techniques to gauge your customer's insights

How does one understand the customer so as to maximize and increase or maintain sales of a desired product/brand? Understanding the customer is a never ending and evolving process. The following points are ways in which it can be done:

Customer research using interviews to anthropological and quantitative in depth research techniques.Using numerous customer satisfaction surveys to judge the market from time to time.

To properly monitor, support and maintain the customer service network and mechanisms put in place (help lines, email and others).

Establish and monitor different chat rooms devoted to customer groups.Establish and consult with a customer advisory board.

Establish and participate in customer membership programs. Have various members event and show case new products get feedback and hold programs for loyal customers.Let managers and key executives participate in sales calls to get a better idea of the market.

Occasionally rotate front-line customer service positions with key executives and managers to gauge the situation.Hire employees who are passionate customers and serve the brand well.

Hire good marketers that are close to the consumer base.Conduct environmental scanning of the business to stay in tune ahead of the latest customer, industry and social trends. This will involve reading literature related to your products, monitoring relevant media, and keep a close eye on the emergent trends by study reference of the news events in the research journals to see which ideas, needs or concepts are steadily increasing in frequency and intensity.

These are some ways which one can gauge the customer’s insights and stay ahead of the curve, thus improving sales and revenue targets of a particular brand in the market.

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Admit failure in SEM: The Right Ethics

This topic deals with a subject which is very close to my heart and is often difficult for everyone to follow. It deals with the acceptance of failure gracefully without trying to cover up faults if you are responsible for the failure of the project. It is better to admit it and take any blame if it is your fault.

In recent memory, not too long ago I remember reading an article about sales. It is often the case in cold calling and after great efforts of promotion sales people often fail. This is the case in SEM projects as well. But the art of the situation such as failure is how you bounce back and deal with the failure. You should have a crisis plan in place that will help you deal with any SEM project’s failure. This part of any job, and the stronger you are in admitting failure the better off you are going to be. You need to be able to take rejection and learn and grow from any failure. This is what will help you in the long run.

My favorite story is about the great inventor Thomas Edison. He tried very hard and failed 1000 times before he finally nailed it. The light bulb was made and perfected. He took failure gracefully. He wrote that it took a 1000 steps make a light bulb. He truly knew how to fail and learn from his failure.

In the SEM business the same principles apply. Sometimes things just do not work out. A site may not take off as projected and expected. One has to follow many steps as a SEM effort. Keyword research has to be done, narrowing the keywords to a workable list, segmenting to cover variations, site optimization, changing the information architecture, URL changes, changing title tags, anchor tags and tag in diagrams and photos, Image optimization, conversion optimization, and lastly campaigns on social media. These are some of the 1000 steps before you succeed in the right SEM progress for a client. The main goal that should be in the back of mind is to help increase conversions for the client. Most often the SEM projects involve website optimization, or PPC (pay per click advertising) or a blog subscription. Failure is possible in all three domains of SEM.

One the pit falls in SEM projects is to focus too much on the keywords and use to help rank the clients page. When we do this we often are too narrow-minded and lose out at other aspects of the ranking game. This is a reason for failure if we over do just one of the tactics in SEM projects. In SEM projects one gets paid no matter what the result it but this should not be an excuse not to admit failure if conversions for the client does not happen. We get paid no matter what the results as stated in the contract.

Clients do not understand SEM if some failure takes place, do not pull the wool over the client’s eyes and cover up failure. This is rather unethical. You should tell the client exactly what is wrong and try to fix it and move to a better position by learning from the faults of the past. SEM is not regulated, has no set standards, and no schooling is required. It is a highly subjective business with a lot of theory. Even though they may not be able to measure such of the project do not pull a fast one, if you are responsible for the failure. It is better to admit it and rise from the abyss of failure.

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How to organize an Event?

Companies who launch a certain product in the market wants their brands to be the best in order to get the much needed recognition and response, so,  it becomes necessary to organize an event to reach the target audience, apart from companies individual can also promote  them self, their product or anyone who need to be recognized in the market.

Planning is the first stage 

Different themes are planned and executed in different ways, for e.g.  a company planning to launch a candy it will target children in the age group of 3 to 12 at the first stage, second it will analyze the places where these age group of people will be found..such as public places- but it may not be possible to do an active event as doing  a promotion on public places may not be allowed. Initially  the company may distribute the candy for free at schools or can run a advertisement campaign on tv channel exclusively meant for kids.

Event through a professional Event management company:

Many companies today offer to organize an event for your company, but selecting them on basis of their work, strength, and experience & credential matters. If  you would like  to get an idea how it works just send across your requirement to different PR or Event Management companies and provide them with the details. You can ask them for their plan and a creative idea they can offer. After that  find the difference in the creative plan and quote from them. Relatively the most suitable plan shall work for your event.

Execution:

When everything is planned, then be prepared for the D-day. Keep all your proposed things ready..like your invitations,if any, your promotional items, etc.

• If you are organizing it by your self  then keep  note of the every single process, like the timings, the visitors, the promoters and the vendors bcoz these things play an important role. For smooth functioning of the event be aware of any circumsatances that may arrive like, the electricity, water,  fire extinguisher & life life support. Response from the event will eventually noticed from the second day.
• If you have appointed any agency then see to it if everything is done accordingly and executed properly.

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SM Rahil

PR - Public Relations

The public image management of high-profile persons, commercial businesses and corporations is known as public relations or PR for short. PR is very useful and has many functions.

PR can also be defined as “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.”

PR can also be defined as the practice of managing communication between an organization and the public. The function of PR/public relations is to give an organization or individual exposure to their audiences using topics of public interest and news items. PR involves activities such as speaking at conferences, working with the media, crisis communications and social media engagement, and employee communication.

The Modern era PR also involves Internet-mediated public relations. This type of PR encompasses social media and other channels for communication and many platforms for communication such as personal computer (PC’s), Laptop, mobile phone and other mobile devices and online games machines.

PR also builds a rapport with employees, customers, investors, voters, or the general public. PR campaigns of some sort are conducted by almost all organization that has a stake in how it is portrayed in the public domain.

Taglines

Taglines are words put together, that are terse, full and memorable to the target audience. They are a description of a product, company, service or brand. Crafting a righttagline is very difficult. Taglines are crafted by professionals after research and great trials. Tagline generation is a complex process. A well planned and created tagline can remain the memory of the audience for years; some taglines have had a long life – actually outlived their products. Once a company formulates a suited tagline, the company includes the tagline in all its marketing materials to get the taglineinto the minds of targeted audience. The tagline would help the consumer think about the company when they see or hear the created tagline.

Taglines are used by a wide industry spectrum. For example films. Even though the film is good or bad, taglines can be used to promote them. An example is Star Trek they use the same tagline/slogan “Where no man has gone before, “in all their movies. A film tagline is most pasted on its poster board to promote it. The tagline may also be used in a cryptic way to build a taglinecampaign and then release the film after it builds interest. Taglines are thus, important promotional agents.

Taglines are also used in product industry and can help or destroy a brand as well. You might have memories of M&M candies “melt in your mouth, not in your hand” when you visit the candy store. A product tagline is usually included in television advertisements and in the print form as well. Taglinesmay also be present on the products packaging as well. The tagline campaign is designed to promote visibility.

A tagline also has it place in branding and it organizations to promote a host of products under an umbrella. For example the Tata group. Apple use thetagline “think different”, and Allstate lets its customers know that they’re “in good hands.” The taglines are designed to help promote a positive overall image of their company, and to make potential customers feel good.