http://ping.fm/ck7i0

Diamond Care

Regularly inspect your diamond jewellery to spot a loose stone or bent prong before it's "too late." It's a good idea to have your diamond jewellery examined and cleaned at least once a year by a professional jeweller.

Everyday exposure to creams, skin oils, hairspray, household chemicals and other substances can cause buildup that will dull your diamond's brilliance and sparkle.

Diamonds are the hardest substance known, but coatings and other materials used to enhance them can sometimes be removed by harsh cleansers and vigorous scrubbing, making it even more important to clean the gems with care.

• Soak your diamond ring in a warm solution of mild liquid detergent and water.
• Use a soft brush if necessary to remove dirt. Soft is the word—don't use a brush with bristles that are stiff enough to scratch the ring's metal setting.
• Swish the ring around in the solution, then rinse it thoroughly in warm water. Block the drain or put the ring in a strainer to keep it from slipping away!
• Dry the ring with a lint-free cloth.
• If the ring needs extra help, you may use a wooden toothpick to carefully push dirt away from the stone and setting.
• Fragile settings and estate jewelry won't take kindly to being scrubbed with a toothbrush, so use a soft touch. Then, just rinse the diamond with water and wipe with a soft, lint-free cloth.

If your jewellery has other gemstones, use a cleaning method that takes care of the less durable stones.

http://www.diamondexporters.net/about-usour-history/news-feeds

Our Services

Indian businesses top in web 2.0 usage

Eyeing incremental benefits at low costs, 75 per cent of the country's firms use web 2.0, taking India to the top of 17 developed and emerging nations where the interactive medium is used by businesses, according to survey. 

The reasons for taking to web 2.0 services, which encompasses popular websites like Twitter , YouTube and Facebook , are myriad - like performing IT functions, public relations, sales, marketing and customer service, the survey commissioned by anti-virus maker McAfee has found.

"In India, market pressure proved to be a big driver for firms to adopt web 2.0 in their businesses. Around 78 per cent of our respondents from India cited interaction with customers and partners as the primary reason for adoption," McAfee director, Channel and Alliances for South Asia, Ambarish Deshpande told reporters in Mumbai.

The global survey, conducted by research firm Vanson Bourne and US-based Purdue University's CERIAS research group, covered 17 countries.

Businesses in emerging economies like India and Brazil lead when it comes to adoption of web 2.0, while those in the US, UK, Australia and Canada are not so active on web 2.0, the survey said.
http://timesofindia.indiatimes.com/tech/news/internet/Indian-businesses-top-in-web-20-usage/articleshow/6830015.cms

Google to make image transfer faster

Internet search leader Google has developed an image format called WebP, which promises to make transfer of images over the web faster by reducing the size of files, a company executive said.

WebP, which Google is hoping will replace the popular JPEG format, reduces file size by 39 per cent on an average, without affecting its quality, said Krishnendu Choudhary, a member of the five-member team that developed the technology.

"Since 65 per cent of web traffic comprises of images, WebP would make the web faster," Choudhary, an engineer from Google's Bangalore centre, told reporters.

"The degree of compression is adjustable. So, a user can choose the trade-off between file size and image quality," he added.

WebP is also supported by Google Chrome, the company's web browser.

Released a couple of weeks ago, it is an open source project. Three engineers from India were among the five-member developing team, he said.

Joint Photographic Experts Group (JPEG) was a committee formed in 1986 and it created the popular JPEG standard, used to store and send images over the net.